Introduction
In the rapidly evolving Short Term Rental (STR) industry, technology is not just an enabler but a critical differentiator. However, the journey of digitization comes with its own set of roadblocks, especially when it comes to integrating with Property Management Systems (PMS). Imagine trying to speak a dozen languages fluently at a bustling international conference. That's what tech companies face in the fragmented landscape of PMS integrations. But what if there was a universal translator? Enter the world of Unified APIs.
The Fragmented PMS Landscape
The STR tech industry is booming, with companies striving to digitize and transform how STRs operate. The backbone of this operation? Property Management Systems like Hostaway, Guesty, and Streamline VRS. The catch? To truly cater to property managers, your tech needs to seamlessly integrate with these systems. Otherwise, you're asking them to juggle additional software, complicating their workflow.
But here's the rub: the PMS landscape is so fragmented that to cover just over 50% the market, you'd need to integrate with 20+ systems. This fragmentation isn't just a hurdle; it's a full-blown barrier, slowing sales, limiting market reach, and capping revenue potential for tech companies like you.
The Integration Challenge
Integrating with multiple PMS systems is akin to navigating a minefield blindfolded. You might encounter:
- SOAP APIs, which feel like relics from the internet's Mesozoic era to your developers who are accustomed to modern RESTful APIs.
- Lack of Standardisation: JSON for one, XML for the other. OAuth for one, API authentication for another. Some may return errors as HTTP response codes, while others use custom error messages. Some expose Rates Breakdown in their Rates end-point, while others expose it in their Availability end-point.
- Can’t plan Integrations without signing agreements: Until you sign agreements with PMSs and get access to API sandbox, you can’t test their end-points and plan your integrations roadmap.
- Outdated Documentation: Ever tried assembling furniture with missing instructions? That's what integrating with PMSs often feels like. If you aren’t using Calry, make sure you test each end-point well while scoping and planning your integrations.
- Reliability Issues: While this is mostly the case with the long tail of PMSs, Poor Service Level Agreements (SLAs) means customer complaints during downtimes are inevitable.
These challenges don't just affect your tech team; they plague each function across the entire company like below:
- Sales loses deals in your pipeline because the integrations they want aren't available.
- Product Teams struggle to prioritize integrations over core features.
- Engineering has to become fluent in outdated tech languages.
- Customer Success lacks the tools to monitor and troubleshoot integration issues effectively.
APIs aren’t the core product of PMS. The short term incentives PMSs aim for doesn’t let them prioritise the challenges their partners face. That’s precisely why Calry exists.
Enter Calry: Your Unified API Solution
Calry is the universal translator for the STR tech landscape. We provide a single set of standardized APIs that connect to 40+ Property Management Systems. Think of us as your outsourced integrations team, doing the heavy lifting so you can focus on what you do best.
Outcomes Calry can help you drive:
- Unblock Revenue and Accelerate Integration: With Calry, integration with multiple PMSs is a simple and seamless, ensuring you never lose a deal over integration issues again.
- Reduce Overhead: Launch 40+ integrations in weeks, not months, freeing your teams to innovate and expand.
- Ease of Use and Timely Support: We're dedicated to solving this problem, offering the best developer experience and robust API infrastructure.
- Cost-Effective: Our pricing scales with you, reducing the barrier to entry and aligning with your growth. We win only only if you win more customers, it’s as simple as that.
Conclusion
With Calry, you're not just getting a service; you're adopting a strategy that ensures your place at the forefront of the industry. Our solution lets you focus on building innovative features, leaving the integration headaches to us.